In September 2011 Josh launched his Atelier in Notting Hill as a hub for his dream team of talent in the realms of styling, colouring and beauty. Coined the ‘anti-salon’, it is an ever evolving space with art collaborations, bespoke floral arrangements and an interior with unique features like a living wall, custom designed by Yen Yen of Emulsion Architecture.
Think of it as a private salon with personalised ipad playlists, concierge services and delicious, freshly produced dishes and smoothies – all mixed with Josh producing incredible colour for his coterie of clients.
Josh Wood at Farmhouse sees the introduction of one of the world's foremost trend setters in hair and beauty to the Oxfordshire countryside.
The salon, staffed by his team of super-talented stylists and colourists can be found at the barn in the farm yard, at the heart of Farmhouse where guests and members can get a brilliant blow dry, an up do or their hair braided by a farmhand stylist alongside top-notch colour and styling services with an Atelier creative who will work between Josh's Notting Hill salon and the Farmhouse. This is not your normal salon experience; this is a social styling hub and home away from home when it comes to getting your hair done.
The Josh Wood Farmhouse team are also on hand for bespoke wedding hair service and men’s grooming. An in-cabin ‘groom service’ Beauty Float which will be doing the rounds each evening and can be pre-booked for quick fix blow-dries, up-dos and styling.
Josh Wood at Farmhouse will also be collaborating with Cowshed to offer ‘The Fertiliser Treatment’ - a signature Josh Wood hydrating treatment addition to the Cowshed menu that will nourish and revitalise hair from straw to shiny. Applied by the Cowshed therapist in the treatment room, prior to the cowshed treatment of your choice, following the service the treatment your tresses are blow dried to perfection. Prices start at £30 with an Atelier farm hand.
The launch of Cheeky Hair by Josh Wood at Barber & Parlour has seen a seismic shift in London as the East/West divide gets considerably smaller. On the first floor of the new Soho House emporium, sits Cheeky Hair by Josh Wood, home to Josh’s emerging team of talented colourists and stylists. This is not a salon in the traditional sense, combining Josh’s ‘anti-salon’ ethic with East London’s casual attitude to create the ultimate home-from-home enclave – a space to work from whilst being beautified (the perfect multi-tasking enabler), a ‘no appointment necessary’ beauty quick fix before a date or a girly group catch up over manis and blow-outs.
Think of it as kicking back in the intimate atmosphere of Soho House, a cocoon of coolness where you can eat, drink, and socialize all while being primped, primed and groomed to perfection.