In September 2011 Josh launched his Atelier in Notting Hill as a hub for his dream team of talent in the realms of styling, colouring and beauty. Coined the ‘anti-salon’, it is an ever evolving space with art collaborations, bespoke floral arrangements and an interior with unique features like a living wall, custom designed by Yen Yen of Emulsion Architecture.

Think of it as a private salon with personalised ipad playlists, concierge services and delicious, freshly produced dishes and smoothies – all mixed with Josh producing incredible colour for his coterie of clients.

A year after changing the salon landscape with his Atelier in Holland Park, Josh opened the first hair salon in Liberty – beloved emporium for eclectic design and innovation.

Situated on the third floor, past the haberdashery, in this new Atelier you will find some of the best creative hair experts. The same touches found at the Notting Hill Atelier are mirrored here – iPads, personal playlists, detail-driven service levels, and also a custom made Jus de l’Atelier produced in collaboration with Radiance Cleanse to replenish and restore nutrients stripped from the hair. Even the most time deprived client will benefit from the Atelier Liberty ethic.