Set in a Notting Hill Mews House and credited as ‘unarguably the most innovative move in hair for decades’, the Josh Wood Atelier works as a hub for Wood and his creative team of expert colourists, stylists and beauty authorities.
This is the place where looks are hot off the catwalk or the latest magazine pages by the people who created them. The Groom Room, designed by Soho House, offers the very best in technical cutting and styling. Downstairs the original colour floor, where next season’s shades are created, is expertly led by the ‘Guardian of Colour’ himself. The Atelier dream team is an enviable roster of established and up and coming names from both the session and salon worlds.
The front of house space houses a carefully curated and covetable retail edit of cult brands, niche buys and the latest beauty must haves. All this under one roof.
Think of the Josh Wood Atelier as a private club, where your name is always on the guest list, and hair and beauty needs are catered for.
Josh Wood at Barber & Parlour has seen a seismic shift in London as the East/West divide gets considerably smaller. On the first floor of the new Soho House emporium, sits Josh Wood at Barber & Parlour, home to Josh’s emerging team of talented colourists and stylists. This is not a salon in the traditional sense, combining Josh’s ‘anti-salon’ ethic with East London’s casual attitude to create the ultimate home-from-home enclave – a space to work from whilst being beautified (the perfect multi-tasking enabler), a ‘no appointment necessary’ beauty quick fix before a date or a girly group catch up over manis and blow-outs.
Think of it as kicking back in the intimate atmosphere of Soho House, a cocoon of coolness where you can eat, drink, and socialize all while being primped, primed and groomed to perfection.